Ppc Advertising - It's Not Just About Making Sales

Submitted by James Woolley

Many website owners and online businesses use pay-per-click-advertising to promote their products and services but it should be pointed out that this advertising medium is not always about making direct sales. There are other ways in which you can use PPC advertising to bring you long-term profits.

It's perfectly natural to send search engine traffic directly to your sales page for your products so they can quickly see what you have to offer and make a decision there and then whether to buy your product or not. However if they decide not to buy your products then you have potentially lost that customer forever because they may never come across your website again.

This is why a lot of people adopt other methods in order to make a more dependable long-term income stream. The easiest and most common way of doing this is by building an email list of potential prospects.

Once you have your own email list, you can then send these people marketing messages which promote your products and sell them on why they should buy your products. As you can imagine this greatly increases the chances of making a sale and is generally a lot better than just sending PPC traffic directly to your product pages where they then have to make a snap decision.

So it's often a good idea to send people to a landing page which contains a prominent opt-in form and ideally a motivation to subscribe to your list. So you generally need to provide a good quality free gift whether it's a free report, or an ebook, or maybe even a sample of your product if it's a physical product. The key point is that it must be compelling enough to make as many people opt in to your email list as possible because you can then sell your products to them later down the line.

You could even send them to your product page immediately after they opt in to your list. This is a very popular strategy because you get the best of both worlds, ie you have an email subscriber and you get the chance to promote your product straight after they have opted in.

The decision to promote an opt-in landing page directly through PPC advertising is of course up to you, but if you decide not to and just send them to your product page, then you should at least have an opt-in form on this page so you can capture your visitors' details and promote your products to them at a later date. Email marketing is a very popular and profitable way of promoting your products and is arguably the best way to generate consistent long-term profits, so it shouldn't be ignored.