Submitted by jesse grant
With Google Adwords it is all about getting results and this can be done by fine tunning and optimizing your account. You want to be optimizing your campaigns and at the same time finding the perfect placement and getting low bids for your keywords. Below is some Google Adwords Tips so that you can hopefully optimize a campaign that is bringing in a good return of investment.
Identify your Goals
Some goals to start off with once you have some campaigns up and running are; Focus on your keywords and Ad placements, Focus and test the quality of your Ad Copy, Then you can test your landing page to make sure it is relevant to your ad and giving your visitors exactly what they expected from clicking on your ad.
Keep Things Organized
You will want to Organize your campaigns by Topics or Offers. Be sure that you target the right locations and languages for your offers. Create specific offers for your ad groups within your campaigns, This way you can target these ad groups more specifically and change the ads to meet the criteria or keywords you have in the ad group. Never duplicate your keywords, you would be basically be competing against yourself.
Choose Relevant Keywords and Placements
Choose your keywords carefully. Don't be scared to go after long tailed keyphrases because they don't have much monthly search volumne, these keyphrases are probably alot cheaper per click and the visitor is likely farther along in the buying process which means higher ROI. Make use of the keyword matching options. Chose your ads placements carefully , whether it be on the sponsored search (these ads are on the right hand side when you do a Google search) or on the content network (these ads appear on websites related to your ad copy, you can also select the sites you wish you ads to appear on as Google has a tool within your Adwords account to do so).
Create Straightforward Ads
Make sure you put keywords in your ad copy, the Title of your ad is very important to get a couple keywords in there. This shows the users browsing that your ad is relevant to something they are searching for already and Google also bolds the keywords which stand out more. Make your ads simple but informative, make sure you tell of any discounts or features that may catch your audiences attention. Create a good call to action so it triggers your audience to make a decision, some call to actions are; buy , sell, order, sign up etc etc . Lastly you are going to want to test different ad variations within different ad groups to see what ads are performing better within these different groups of keywords.
Optimize your Websites Conversions
Be sure to have your visitors arriving on the proper landinge page that is relevant to your ad copy, remember they took an action by clicking your ad for a reason. There is no point having an ad copy about blue smurfs then having your visitors arrive on a page about care bears or inspector gadget. You like those analogies eh? :P . Next your going to want to test the content on your landing pages to make sure it is effective, this can increase your conversions. Google offers a free tool to test your content called the Website Optimizer , which is completely free. Make sure your landing pages are attractive and easy to navigate to your visitors , also remember to make your calls to action stick out as people are not as bright as you are :P, even consider making a couple calls to action. Is is very important to keep your users experience in mind when creating your ads and landing pages, remember the ultimate goal is getting in their head as they are the ones taking the action. This includes not adding popups or popunders to your landing pages like your promoting Clickbank offers, and you always want your audience to be able to take that action to purchase within 3 clicks.
Track your Account Performance
Check your account Statistics, things like CTR, keyword status and first page bid estimates are a good indicators of how well your ads performance is. Monitoring things like impressions, CTR, average CPC or CPM, cost, average position, conversion rate, and cost-per-conversion are a great way at making decisions to better your ads performance. Be sure to also create reports on your campaigns and make use of Google Analytics to get the most information you possibly can about your visitors.
Test and Modify your Campaigns
Evaluate your ads performance and make necessary changes and if this isn't working try changing things up like your calls to action or bidding options.
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